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Welcome to the blog

Ready to supercharge your sales and maximise your revenue? Our blog offers expert insights and powerful tactics to help you succeed.

How to Accelerate the Mid-Funnel in Complex Sales

In complex B2B sales, deals don’t usually fall apart at the start or the end, they stall in the middle. The mid-funnel is where buyers evaluate, align internally and often go dark.

To keep momentum, high-performing teams simplify this stage: they centralize content, enable internal selling with ROI tools, automate proposals and track real-time engagement.

Salesdrive removes mid-funnel friction by uniting content, analytics and buyer engagement in one place, helping teams close deals up to 50% faster.

What is a Buyer Portal?

A buyer portal is a personalized space where prospects can access relevant sales content, proposals and tools. Learn how Salesdrive transforms B2B sales with buyer portals.

What is a TCO Calculator?

A TCO (Total Cost of Ownership) calculator helps buyers look past the upfront price to understand the real cost and value of a solution over time. It turns complex data into clear, personalized insights that justify investment decisions.

With Salesdrive, you can create interactive TCO calculators that make value tangible, align stakeholders and help deals close faster.

Revenue Enablement vs. Sales Enablement

B2B buying has changed and sales enablement alone isn’t enough. To win today, companies need revenue enablement: a strategy that unites marketing, sales, and customer success to maximize every buyer interaction. This article shows why leading teams are making the shift and how it drives faster growth, stronger relationships, and higher revenue

How AI is Revolutionising Value-Based Selling

AI is transforming value-based selling by making every interaction smarter and more customer-focused. From hyper-personalised pitches to predictive insights and automated workflows, AI helps sales teams focus on solving customer problems and proving measurable impact. In today’s market, it’s not just an advantage—it’s a necessity.

How to Build a Buyer-Centric Selling Process: Strategies for Success

In today’s world, buyers expect more than a pitch, they want to feel understood and valued. This is where buyer-centric selling comes in. It’s not just about closing deals; it’s about creating meaningful connections that make buyers feel like partners, not just customers. If you’re ready to transform how you sell, let’s break it down step by step.

How to Build a Value Selling Culture in Your Organisation

n today’s competitive sales landscape, success is about more than just tools and techniques – it’s about building a culture that prioritises value at every level. A value-selling culture ensures your entire organisation works together to deliver tailored solutions that resonate with customers, fostering trust, loyalty, and long-term growth.

This cultural shift doesn’t just impact individual deals; it transforms how your team approaches every customer interaction, creating a foundation for sustainable success.

10 Principles of Value-Based Selling – A Complete Guide

Principles are the foundation of any successful strategy. In sales, principles provide a roadmap for how teams interact with customers, present solutions, and build lasting relationships. Without clear guiding principles, sales efforts can feel scattered and ineffective.

Value-based selling stands out as a transformative approach that prioritizes understanding customer needs and showcasing measurable benefits. By aligning with these principles, sales professionals can elevate their methods and drive long-term success.

Overcoming Common Challenges in Sales Enablement

Are common roadblocks stopping your sales enablement strategy from reaching its full potential?

Sales enablement is the backbone of a successful sales organisation, but that doesn’t mean it’s always smooth sailing. From misaligned teams to tech adoption struggles, even the best strategies face hurdles. The good news? These challenges aren’t roadblocks—they’re opportunities to fine-tune your approach. Let’s explore the most common bottlenecks in sales enablement and how to overcome them effectively.

What is Salesdrive and Why Do You Need It?

Salesdrive is the game-changer your team needs. It streamlines content management, boosts buyer engagement, and automates time-consuming tasks, so you can focus on closing deals.

Want to know how Salesdrive increases selling time by 17% and helps teams win more deals? Read on to discover why your sales team can’t afford to miss this!
Tom Lauwerys, CEO of Salesdrive, leading a discussion on revenue enablement and value-based selling.

Revenue Enablement for Sustainable Growth: A Conversation with Tom Lauwerys, CEO of Salesdrive

Discover how revenue enablement for sustainable growth transforms sales teams into value-driven powerhouses. Learn from Salesdrive’s CEO, Tom Lauwerys, about aligning strategy with client needs, boosting engagement, and driving long-term growth.
Seppe De Bruyn, Project Lead at Salesdrive, sharing insights on how Salesdrive prioritises client success through a comprehensive approach to B2B sales enablement. This interview explores Salesdrive’s commitment to going the extra mile, with tools and strategies that empower sales teams to deliver exceptional client experiences.

What Is the Role of Mid Funnel Content in Customer Success?

Salesdrive empowers B2B sales teams by centralising mid-funnel content and equipping them with innovative sales enablement tools. From ROI calculators to AR visualisation, explore how Salesdrive enhances client success and drives meaningful growth.
Patrick Lauwerys discussing Salesdrive's Sales Enablement Platform and its innovative impact on sales operations during an interview.

Sales Enablement Platform: Innovating Sales with Patrick Lauwerys

Learn from Patrick Lauwerys how Salesdrive uses personalized content, ROI calculators, and automated proposals to help sales teams close more deals faster.
Professional businesswoman smiling confidently, embodying Salesdrive’s tailored sales enablement solutions. This image reflects Salesdrive's dedication to helping businesses succeed through customised sales strategies, seamless CRM integration, and comprehensive sales team training. Salesdrive supports companies in optimising their sales processes, driving revenue growth, and enhancing team performance by providing bespoke sales enablement solutions tailored to each business's specific needs. Partner with Salesdrive to improve your sales efficiency and achieve measurable growth through expert guidance and innovative tools.

Sales Enablement Mistakes That Slow Your Sales Cycle

Avoid the 7 most common sales enablement mistakes and learn practical fixes to boost your team’s performance and close more deals.

Read on to discover the seven biggest sales enablement mistakes and how to fix them.
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Virtual Data Room Software: Why Every Business Needs It

VDR software boosts security and speeds up global deals. Learn how Salesdrive enhances collaboration while protecting sensitive data.
Field sales representative driving through a remote region, showcasing the flexibility and efficiency of field sales software for global teams.

Field Sales Software: More Sales with Customised Solutions

Field sales software revolutionises how global sales teams operate. With Salesdrive’s customised solutions, your team can close more deals, reduce admin tasks, and access real-time insights—no matter where they are. Discover how tailored content, automation, and integration drive efficiency and boost revenue.
Blonde woman in a business suit running through the city, symbolising the speed and efficiency of sales agents using Salesdrive’s sales enablement software.

Revenue Enablement Strategy: Faster Sales and Higher Revenue

Revenue enablement strategy is essential for any business looking to boost revenue without increasing headcount. By aligning sales and marketing, reducing administrative burden, and delivering targeted content, this strategy empowers teams to close more deals faster.
Businessman in a suit running fast through the city, representing the urgency of staying competitive with effective sales content management.

Sales Content Management: The Key to Faster Sales

Is your sales team struggling to close deals efficiently? Sales Content Management (SCM) helps corporate executives and sales directors streamline their strategies, align teams, and personalise content at scale—resulting in faster sales and increased revenue. Here’s why SCM is the key to transforming your business.
Desktop computer in a natural, serene workspace setting, symbolising focus and clarity in building a mid-funnel sales content strategy. Made for Salesdrive by Sophie Carr using Midjourney.

Mid-Funnel Sales Content for Faster Deals

Struggling to convert leads in the middle of your sales funnel? Learn how a strategic mid-funnel approach can keep your prospects engaged and guide them toward a purchase decision.
Professional woman standing confidently indoors, with a deer visible through the window, symbolising a balance between work and nature.

Why Sales Enablement Software is Crucial for B2B Growth

Learn the best practices for implementing sales enablement in your business. Discover how the right tools, training, and strategies can boost your sales team’s performance and increase revenue.
Struggling with buyer indecision in B2B sales? Learn strategies to boost buyer engagement, streamline decision-making, and strengthen your revenue enablement strategy.

Buyer Indecision? Strengthen Your B2B Strategy

Struggling with buyer indecision? Learn how to overcome hesitation and drive confident decisions in sales. Discover strategies to demonstrate value, build trust, and streamline decision-making. Explore how Salesdrive helps European businesses tackle buyer indecision and boost sales.
Rocket ship representing the power of AI powered tools in content creation.

AI in Marketing What Delivers, What Does Not, and What Is Next

AI in marketing: Is it a breakthrough or just smoke and mirrors? Uncover the truth about tools like Midjourney, ChatGPT, Canva, and Runway. Learn what’s genuinely making an impact and what’s just noise.
Sales strategy is the foundation of success in a sluggish economy and this photo shows a sales team strategising together. Equip your sales team with the right tools, training, and technology through sales enablement to boost productivity, enhance customer engagement, and increase ROI. Discover how Salesdrive can transform your approach—book a discovery call today.

Sales Strategy: How to Succeed in a Sluggish Economy

Sales strategy is the foundation of success in a sluggish economy. Equip your sales team with the right tools, training, and technology through sales enablement to boost productivity, enhance customer engagement, and increase ROI. Discover how Salesdrive can transform your approach—book a discovery call today.
A team discussing revenue enablement strategies in a meeting to align their efforts and optimise performance.

Revenue Enablement: How to Drive Sustainable Sales Growth

Discover how revenue enablement can transform your business. Learn practical strategies, real-world success stories from Nespresso and ORTEC, and best practices to drive sustainable growth. Salesdrive provides a holistic approach to align your teams, optimize processes, and achieve measurable results. Read our comprehensive guide now!

Revenue Optimisation: Mastering the Art of Customer Engagement

Learn how revenue enablement aligns sales, marketing, and customer success teams to boost engagement and drive business growth.

Customer Psychology: Understanding Your Buyers for Better Sales

Discover how advanced analytics and customer psychology can enhance your sales strategies, boost revenue, and build stronger client relationships—all without expanding your team.
Audience Advantage | Blog | Leading a sales team efficiently with 8 tips

Sales Success: 8 Tips for Sales Directors

Leading a sales team efficiently can sometimes be a challenge. We offer you 8 tips to do it successfully.

Audience Advantage | Blog - How does seasonality affect sales? | Header image

Seasonality in Sales: How Does It Affect Revenue?

Learn how Salesdrive’s advanced analytics and comprehensive sales tools can help businesses effectively manage seasonality in sales. Identify trends, optimise strategies, and drive growth even in a challenging economy.
Business leader delivering a powerful sales presentation, utilising effective sales enablement strategies to engage the audience and drive results, supported by Salesdrive's comprehensive platform.

Sales Presentations: Proven Strategies for Successful Pitching

Learn how to create compelling sales presentations that convert leads into customers with these expert tips and strategies.
Audience Advantage | sales rep working

Call to Action Tips for Your Presentation

A call-to-action helps your audience to take away something from your speech, something to be done. We’ll give you five tips using a real-life example: raising donations for a charity.
Audience Advantage | elevator pitch

Elevator Pitch: Simplifying Sales Presentation Management

Level up your elevator pitch with Salesdrive’s platform. Discover tools and resources to create compelling, concise, and visually engaging pitches that captivate your audience and drive success.
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Visual Design in Sales Presentations: Does Beauty Matter?

Learn why visual design matters in sales presentations and how to enhance your pitches with compelling aesthetics and storytelling.
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Sales Pitch Tips: 10 Highly Actionable Ideas

From your opening line to your closing statement — all aspects of your sales pitch are important. In this post, we’ll be sharing several essential tips to help you craft a successful sales pitch presentation.
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Sales Presentation: 10 Common Quote Mistakes to Avoid

Avoid common quote mistakes in your sales pitch to enhance credibility and engagement. Discover tips for accurate, relevant, and impactful quotes in your business presentations.

Sales Enablement: A Comprehensive Guide for Corporations

Sales enablement is now widely recognised as one of the best techniques for growing a business. In this post we’ll explain how to develop a sales enablement plan that drives more business.
Audience Advantage | cold calling image

Cold Calling: How to Write a Winning Sales Script

To help you improve your own cold calling skills, this article will provide several essential cold calling tips and strategies.

Interactive Presentation: 5 Techniques to Boost Revenue

Discover five innovative strategies to make your sales presentations more interactive and boost revenue. Engage your audience, stand out from competitors, and close more deals with our expert tips. Read now to improve your sales game!