Call to Action Tips for Your Presentation
If giving a speech or pitching with some presentation software it is important to end with a call to action. A call to action helps your audience to take away something from your speech, something to be done. We’ll give you five tips using a real-life example: raising donations for a charity.
1. Be Clear
There is a reason why it is called a ‘call to action’ and not a ‘suggestion-to-action’. Be clear, descriptive and concrete when calling upon your audience. Don’t assume they’ll ‘know what to do’ or ‘figure it out’. Saying ‘Donate to …’ instead of ‘Maybe you could donate to …’ will lead to more donations, which was the point of your speech to begin with.
2. Be fast
The time to act is now. Everyone knows that procrastination eventually leads to doing nothing. People in your audience will forget or neglect doing something if there’s no pressure. Ideally, you should give them the option to act on your call before they’ve even left the room. For example, you could hand out donation forms right after your call to action. See that you can cut your speech short by five minutes, so people have the time to fill out your form without having to rush to the next presentation or meeting.
3. Be positive
People will always act faster if they can help out themselves, so underline what they have to win by acting upon your call. For example point out that they can subtract their donation from their taxes and get to come to the yearly event for free. Don’t make it about yourself and what you or your organisation has to win.
4. Be realistic
There’s always an excuse to be found for not doing something. Try to take down as many barriers as you can for your audience. Bring pens and donation forms and hand them out, tell them they can donate only a small amount or do a one-time donation. Make the donation form as short as possible, without small print or catches. Clearly state what needs to be filled in in each field of the form. Accept as many payment methods as possible, from cash to bitcoin.
5. Be personal
People act as a person, not as a group, so make sure your call-to-action is personal. Speak to each person in your audience, or at least give them the feeling you are speaking directly at them
Here’s what your call-to-action might look like:
“Donating to Charity X will not just help these children to a better education, but is also tax-deductible and will get you a free ticket to our yearly event, where you can meet our celebrity sponsors and socialise with other donators. We have ten minutes until the next presentation, so there is plenty of time to fill out the form my colleagues are now distributing. Keep in mind that you can also donate a small amount each month, or just a one-time donation if you’d rather just test the water first. As you can see there is no small print and there are no strings attached. If you have any questions, don’t hesitate to ask me or my colleagues with the orange t-shirts. Thank you for your donation.”
Final Thoughts
Implementing these call-to-action tips can dramatically improve the effectiveness of your presentations, making them more engaging and actionable. Remember, a powerful call to action not only motivates your audience but also drives them to take the next steps.
At Salesdrive (based in Antwerp, Belgium), we understand the importance of impactful sales presentations. Our platform provides marketing leaders with the tools and resources to create compelling pitches that resonate with clients. Want to see how Salesdrive can elevate your team’s presentations? Book a discovery call with one of our expert advisors today and experience tailored solutions that deliver measurable results.
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FAQs About Call to Action
1. What is a call to action in a presentation?
A call to action in a presentation is a clear, compelling statement designed to prompt your audience to take a specific action. For instance, at Salesdrive, we encourage presenters to end with a decisive call to action that drives immediate audience engagement and boosts conversion rates.
2. How can I make my call to action more effective?
To make your call to action more effective, be clear, concise, and urgent. Highlight the benefits and create a sense of urgency. With Salesdrive, you can easily integrate powerful CTAs into your presentations, ensuring they are visually appealing and strategically placed for maximum impact.
3. Why is a call to action important in a sales presentation?
A call to action is crucial in a sales presentation because it guides the audience towards the desired next step, whether it’s making a purchase, signing up for a service, or scheduling a meeting. Salesdrive helps streamline this process by providing tools to craft and incorporate effective CTAs seamlessly into your pitch.
4. What are some examples of effective calls to action?
Effective calls to action include phrases like “Sign up now,” “Schedule a demo today,” or “Download our guide.” Salesdrive’s platform offers templates and suggestions to help you create CTAs that resonate with your audience and encourage immediate action.
5. How can Salesdrive enhance my call to action strategy?
Salesdrive enhances your call to action strategy by centralising your sales materials and providing easy-to-use tools for creating dynamic, engaging presentations. Our platform ensures your CTAs are impactful, well-placed, and supported by data-driven insights to boost your success. Book a meeting with one of our expert advisors today to see how Salesdrive can support you and your presentations.
About the Author
Edited & Re-written by
Sophie Carr – Head of Marketing
Sophie is an expert in brand building, storytelling, and education. As an experienced writer and growth hacker, she leads the innovative marketing team at Salesdrive.