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Why do B2B buyers think the way they do? Anatomy of a buyer’s mindset

The key to understanding buyers in a B2B environment is staying constantly updated with the buying trends and learning in the process. The buying journey, especially today, is no more a linear or anticipated funnel with a scripted formula for success.

The buying process is particularly tricky in a B2B ecosystem. Our personal experience and our study of the 2019 B2B Buyer Survey Report has led us to some interesting findings which we thought would be worth sharing.

    Audience Advantage | Why do b2b buyers think the way they do guide